Our Story

About a couple of years ago, I came across this art piece “exfluencers” in the daily Mint and again, a few months later, I read an article in New York Times , both of them addressing import aspects of beauty business and products. As beauty and personal care (BPC) products touches our daily lives, its manufacturers, sellers, promotors, all have increased activities and responsibilities.

Many new (Start Ups) and some Legacy Brands, Professionals from BPC industry approach me frequently talking about their pain points and need for Innovation. I try to guide them as I have worked in beauty R&D and Innovation for over a decade.

Our focus areas for contribution

The pillars of actions

  • Empower consumer
  • Help start ups to establish
  • Led innovation in Beauty space
  • Collaborate and develop Alliances