Market winning products and consumer’s attention are any company’s revenue stars and it can be achieved by acquiring a differentiator’s role.

With the rapid development of economy, the huge commodity market is filled with many homogeneous products, and brand has become the key factor to distinguish. This is especially the truth of the cosmetics and skin care market. A number of excellent local beauty brands are gaining momentum, innovating and upgrading in marketing strategies, and constantly creating new thriving opportunities. A wise marketing strategy focuses on company’s value proposition and searching better ways of identifying market segments and product differentiation opportunities.