White spaces

“White spaces” in Cosmetics and Skin Care are now more and more in focus due to the plethora of products offered in the market today without really bringing anything unique to consumers. Rather just duplications of offerings happening. It has also led to unmet consumer needs, lack of innovative products and creativity in the market. Before the market saturates we better start looking to find and fill these white spaces

Here are a few examples of white spaces in skincare and cosmetics:

There are so many areas where personal care products have not ventured significantly. Bio and marine life based ingredients, local language packaging are a few of them.

Inspired by the craft cocktail tradition of Olivina’s Nashville headquarters, the signature items are scented like bourbon, mixed with cedar and vanilla.

Joseph Moore, president and chief executive officer of DesignWorks Investments